Know your ideal target client and how to you identify them. Sounds obvious, right? Knowing who your ideal target client is a key factor in improving the impact and success of your brand building and sales activation. It will generate more qualified inbound leads. It will help you be more successful in your outbound sales … Read More
Is your agency too busy to do marketing and sales? Is the grow trajectory of your insight agency stymied because you get so busy fulfilling projects that you don’t have the time or resources to invest and do your brand building and sales activation. We see agencies get into this peak and trough cycle all … Read More
How can a research and insight agency generate greater revenue growth from brand building marketing activity? In this 5min video Paul Griffiths explains the different stages that your client has to go through in their decision to purchase from your agency and how these stages can be positively influenced by your brand building activity. … Read More
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.
In an environment where budgets are tight, what can Marketing Directors and leaders do to get more from their existing insights and data assets? Sarah Evans (Think Seven) & Paul Griffiths (Client Advocates & Evolve Your Insights) discuss the advantages of using existing data and insights to increase consumer understanding and give practical advice about … Read More
Rupesh Patel (Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights talk about how agencies can work and engage better with Heads of Insight. Taken from their presentation at the Insight Leaders Summit, September 2020. )
How can you make sure you are engaging with clients so that you are better placed to win work from them? These are the 10 questions you should be asking yourself about the way in which you manage your key accounts and targets.
Rupesh Patel (Insight Leader, Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights) discuss why Head of Insight need to fight harder to secure marketing budgets, and how they can do this successfully.
A short video (4.40 mins) in which I outline a quick and easy way of improving conversations and meetings with clients.
Three agency owners discuss what success looks for them, amidst a global pandemic…