Category Archives: Advice
If being authentic is so important in selling, how do you do this? Paul Griffiths (Client Advocates) and Melanie Lewis (Head of Sales, Maru Matchbox) give their tips on how to be more authentic, so that when you are selling and building relationships with both existing and new clients you make the right impact. Watch this short (4 min) video to hear what Paul and Mel have to say.
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.
Is your agency fit for the future? Are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner need to take to make sure their business is ready for whatever is coming down the tracks next. Watch this 9 min video to learn what you need to be doing to get ready…
Want your insight function to be more impactful in your organisation? Need insight to be elevated into a strategic role? In this video (9mins), Ross Antrobus (Head of Insight at The FA) and Paul Griffiths (Client Advocates & Evolve Your Insights) discuss: 1) how to put an insight function at the heart of an organisation; 2) how to make sure senior stakeholders appreciate the value of insight; 3) what are Ross’ three top-tips on how to make an insight team … More
How brands can get more value from their existing data assets – Sarah Evans & Paul Griffiths discuss
In an environment where budgets are tight, what can Marketing Directors and leaders do to get more from their existing insights and data assets? Sarah Evans (Think Seven) & Paul Griffiths (Client Advocates & Evolve Your Insights) discuss the advantages of using existing data and insights to increase consumer understanding and give practical advice about how to do it.
Rupesh Patel (Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights talk about how agencies can work and engage better with Heads of Insight. Taken from their presentation at the Insight Leaders Summit, September 2020. )
How can you make sure you are engaging with clients so that you are better placed to win work from them? These are the 10 questions you should be asking yourself about the way in which you manage your key accounts and targets.
Rupesh Patel (Insight Leader, Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights) discuss why Head of Insight need to fight harder to secure marketing budgets, and how they can do this successfully.
A short video (4.40 mins) in which I outline a quick and easy way of improving conversations and meetings with clients.
Three agency owners discuss what success looks for them, amidst a global pandemic…