Is your agency too busy to do marketing and sales?
Is the grow trajectory of your insight agency stymied because you get so busy fulfilling projects that you don’t have the time or resources to invest and do your brand building and sales activation.
We see agencies get into this peak and trough cycle all the time, especially when the market is buoyant.
Research and insight agencies get super busy, doing loads of fulfilment and no marketing or selling. As a result, their pipeline empties, and sooner or later they are left searching for work. They then spend three to six months eating through cash, missing revenue targets and growth, just to refill the pipeline, for the process to start all over again.
In this 6 minute video, I share my three top tips for making sure, if you are too busy to do marketing and sales, that you are able to deliver on your brand building and sales activation.
If you like to know more, contact Paul here:
You may also want to read our blog on how brand building and sales activation should combine.