We help Heads of Insight and their teams to win the battle for scarce budget and achieve success.

We support Heads of Insight and their teams to increase their organisational and commercial impact, so that they are more successful.

Working with Heads of Insight and the owners of the Insight function (Commercial Directors, Heads of Strategy, Marketing Directors) we look at how the Insight Function can exert greater impact and protect or secure their budgets.

We do this by:

  • objectively assessing and understand key stakeholders' commercial insight needs and requirements;
    • what are their current uses of insight;
    • how their commercial needs are changing;
    • if the content and delivery of insight must adapt to reflect this.
  • providing an objective assessment of the strength and depth of your insight function.
  • coordinating with procurement and the insight function, to conduct supplier-reviews, to ensure you are getting best-in-class insight and service provision.
  • action planning and supporting Insight teams to improve cost-effectiveness and ROI on research and insight.

By engaging with us, Heads of Insight and their teams are able to bolster and increase their strategic impact, become more involved and respected across the organisation and ultimately become more powerful drivers of commercial impact.

A strong track-record

Ensuring that marketing services companies and clients achieve and better their financial and operational KPI’s

Evidence based

A health-check, looking at all aspects of businesses’ activities and how they can be improved

Pragmatic

Project specific and action-based approach to delivering improvements into the business

Measurable

Focus on realizable impact, on revenue, customer satisfaction, employee engagement and profit

Aware

Supported by a sensitive and politically aware understanding of how to implement change in marketing services businesses

Examples of Success

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Customer insight workshops

Brand
Customer insight workshops

Outsourcing

Brand
Outsourcing

Commercial Bids

Brand
Commercial Bids

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