Brand building and investing in your Research and Insight Agency brand is an important part of your growth strategy. Why Build your Brand? If you want to grow your agency in the medium term you need to invest in building the profile of your brand. Why do I say this? As an industry, we have … Read More
If you want your outbound sales activity to be effective, you should combine acquisition and retention sales activities. Many of the research and insight agencies I work with have limited resources. As such, when it comes to their priorities for outbound sales there is often a discussion about which to do. And there is an … Read More
Is your agency too busy to do marketing and sales? Is the grow trajectory of your insight agency stymied because you get so busy fulfilling projects that you don’t have the time or resources to invest and do your brand building and sales activation. We see agencies get into this peak and trough cycle all … Read More
Being authentic is one of the most effective selling techniques. But if authenticity is so important in selling, how do you do this? How do you let your character and personality come through, so that the people you are engaging with like you, and don’t feel they are being “sold-to”? Paul Griffiths (Client Advocates) and … Read More
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.
Is your agency fit for the future? Do you have a strategy that will make sure you are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner needs to take to make sure their business is ready for whatever is coming down the … Read More
Want to increase the impact of your insight function? Keen to make your team to be more impactful in your organisation? Need insight to be elevated into a strategic role? In this video (9mins), Ross Antrobus (Head of Insight at The FA, https://www.thefa.com/) and Paul Griffiths (Client Advocates & Evolve Your Insights) discuss: How to … Read More
In an environment where budgets are tight, what can Marketing Directors and leaders do to get more from their existing insights and data assets? Sarah Evans (Think Seven) & Paul Griffiths (Client Advocates & Evolve Your Insights) discuss the advantages of using existing data and insights to increase consumer understanding and give practical advice about … Read More
Rupesh Patel (Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights talk about how agencies can work and engage better with Heads of Insight. Taken from their presentation at the Insight Leaders Summit, September 2020. )
How can you make sure you are engaging with clients so that you are better placed to win work from them? These are the 10 questions you should be asking yourself about the way in which you manage your key accounts and targets.