Four questions to differentiate your research & insight agency and set a growth strategy?
Can it be that simple?
Well, no, not really, but they are a very good place to start…
If you can answer these four questions about your research & insight agency succinctly and in plain language, you will have gone a very long way to differentiating yourself in the market and setting up strong growth potential.
The four questions build on each other and combine to give your agency clear differentiation and potential to grow.
And what are the four questions to help you differentiate your agency?
- Who is your ideal target client?
- What is the commercial issue that they have?
- What is your agency’s offer for your ideal target client?
- And what is your agency’s value proposition.
Watch the video below (it’s only 5 minutes long) where I explain about the four questions, give you some advice about how to answer them, and hopefully help you differentiate your research & insight agency and set a growth strategy.
And if you want to see the video I mention on the specifics of the ideal target client, here’s the link: