How can a research and insight agency generate greater revenue growth from brand building marketing activity?


In this 5min video Paul Griffiths explains the different stages that your client has to go through in their decision to purchase from your agency and how these stages can be positively influenced by your brand building activity.

The four stages of the B2B Customer Journey

Paul talks about the different stages of the client journey:

  • awareness
  • engagement
  • sales activation
  • and purchase decision

He explains what types of marketing and brand building are most effective at each stage of the path to purchase, and how they contribute to revenue growth.

If you like to know more, contact Paul here:

You may also want to read our blog on how brand building and sales activation should combine.