Category Archives: Revenue Growth
How to be more authentic when selling
If being authentic is so important in selling, how do you do this? Paul Griffiths (Client Advocates) and Melanie Lewis (Head of Sales, Maru Matchbox) give their tips on how to be more authentic, so that when you are selling and building relationships with both existing and new clients you make the right impact. Watch this short (4 min) video to hear what Paul and Mel have to say.
Authenticity – how to be more effective in sales and business development
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.
Fit for the Future – make sure your Agency is ready for whatever is coming!
Is your agency fit for the future? Are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner need to take to make sure their business is ready for whatever is coming down the tracks next. Watch this 9 min video to learn what you need to be doing to get ready…
The Top 5 Actions to build better client relationships
In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and then assessed the success of these actions 3 to 6 months down the line, the following are the most highly effective means to create closer, … More
Top 5 feedback trends from Client Advocacy
We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following emerge as the five top client prerequisites for creating and maintaining strong client-agency relations: 1) Great, passionate people – they don’t necessarily have to be … More
Improving your business with Client Advocacy
Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an evidence-based approach underpinned by research, facts and analytics. Our market intelligence helps you to improve communication and deepen relationships with your customers. We work with … More
Achieve business growth: follow our recruitment tips
There are many things that a business needs to get right in order to achieve growth. However, it is the agencies and client-organisations that nail recruitment that end up on a strong path to success. Achieve business growth: follow our recruitment tips. We know its a truism, but it is still worth saying: you will only achieve business growth by getting recruitment right – quite literally, your business is only as good as the people in it. Great people delight clients. They innovate to … More
How to do successful international expansion
Recently, we have been talking to a number of our clients about how they can achieve successful international expansion. It’s funny how the zeistgeist works that way. Their international expansion plans are pretty diverse. They have two things in common: a sense that what they are doing in their current markets would have value elsewhere a view that international expansion is a good route to growth. Some of our clients want to expand in to the UK, and some want to expand out … More
Business Development – Trust the Process
Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how much revenue, by when, from whom. For them, business development is a budgetary function, rather than a tangible way of engaging with new and existing … More
Business Development: in-house or outsource?
Recently we have been asking ourselves a lot about this question of how to handle business development; partly because it is something we have been thinking about as a business (how do we grow even faster?); and partly because through a weird confluence of conversations, so have several of our clients… Our view, of course, is a going to be a compromise – why not do both? That way, you balance risk and reward and still grow. In an ideal world, you have … More
