If you want your outbound sales activity to be effective, you should combine acquisition and retention sales activities. Many of the research and insight agencies I work with have limited resources. As such, when it comes to their priorities for outbound sales there is often a discussion about which to do. And there is an … Read More
Four questions to differentiate your research & insight agency and set a growth strategy? Can it be that simple? Well, no, not really, but they are a very good place to start… If you can answer these four questions about your research & insight agency succinctly and in plain language, you will have gone a … Read More
Is your agency too busy to do marketing and sales? Is the grow trajectory of your insight agency stymied because you get so busy fulfilling projects that you don’t have the time or resources to invest and do your brand building and sales activation. We see agencies get into this peak and trough cycle all … Read More
Marketing and sales activity that does not optimise your B2B lead generation is a wasted opportunity. You should use your brand building marketing, and your sales activation campaigns, in a coordinated way. This will generate new clients and increase the revenue growth of your agency. Too often, agencies do one without the other. As … Read More
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.
Is your agency fit for the future? Do you have a strategy that will make sure you are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner needs to take to make sure their business is ready for whatever is coming down the … Read More
In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and … Read More
We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following … Read More
Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an … Read More
There are many things that a business needs to get right in order to achieve growth. However, it is the agencies and client-organisations that nail recruitment that end up on a strong path to success. Achieve business growth: follow our recruitment tips. We know its a truism, but it is still worth saying: you will only achieve business growth … Read More