Is your agency too busy to do marketing and sales? Is the grow trajectory of your insight agency stymied because you get so busy fulfilling projects that you don’t have the time or resources to invest and do your brand building and sales activation. We see agencies get into this peak and trough cycle all … Read More
Marketing and sales activity that does not optimise your B2B lead generation is a wasted opportunity. You should use your brand building marketing, and your sales activation campaigns, in a coordinated way. This will generate new clients and increase the revenue growth of your agency. Too often, agencies do one without the other. As … Read More
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.
Is your agency fit for the future? Do you have a strategy that will make sure you are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner needs to take to make sure their business is ready for whatever is coming down the … Read More
In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and … Read More
We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following … Read More
Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an … Read More
There are many things that a business needs to get right in order to achieve growth. However, it is the agencies and client-organisations that nail recruitment that end up on a strong path to success. Achieve business growth: follow our recruitment tips. We know its a truism, but it is still worth saying: you will only achieve business growth … Read More
Recently, we have been talking to a number of our clients about how they can achieve successful international expansion. It’s funny how the zeistgeist works that way. Their international expansion plans are pretty diverse. They have two things in common: a sense that what they are doing in their current markets would have value elsewhere a view … Read More
Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how … Read More