Agencies - Client Advocates

Helping research and insight agencies to grow their revenues, using proven growth strategies.

We help agency owners and leaders to:

(re)set your strategy (how are you going to achieve growth);
refine/ define your value proposition development (how can you differentiate and sell yourselves in the market);
improve your account management (get more revenue from existing clients);
create and support your process for lead-generation business development campaigns (win work from new clients);
develop your marketing and brand building plans (reinforce and communicate all the above).

A strong track-record

Ensuring that marketing services companies and clients achieve and better their financial and operational KPI’s

Evidence based

A health-check, looking at all aspects of businesses’ activities and how they can be improved

Pragmatic

Project specific and action-based approach to delivering improvements into the business

Measurable

Focus on realizable impact, on revenue, customer satisfaction, employee engagement and profit

Aware

Supported by a sensitive and politically aware understanding of how to implement change in marketing services businesses

Three tips to create more effective content

October 10, 2022

Three tips to create more effective content If you are a leader in a research and insight agency and responsible for creating content, this video, giving my three tips to create more effective content, is for you. I’m not sure who said, “we are all content creators now”. But it is, without doubt, true… Content … Read More

Why brand building and investing in your Research and Insight Agency brand is an important part of your growth strategy

April 21, 2022

Brand building and investing in your Research and Insight Agency brand is an important part of your growth strategy. Why Build your Brand? If you want to grow your agency in the medium term you need to invest in building the profile of your brand. Why do I say this? As an industry, we have … Read More

Combine Acquisition and Retention sales activities to get greater growth

March 4, 2022

If you want your outbound sales activity to be effective, you should combine acquisition and retention sales activities. Many of the research and insight agencies I work with have limited resources. As such, when it comes to their priorities for outbound sales there is often a discussion about which to do. And there is an … Read More

Four questions to differentiate your research & insight agency

November 25, 2021

Four questions to differentiate your research & insight agency and set a growth strategy? Can it be that simple? Well, no, not really, but they are a very good place to start… If you can answer these four questions about your research & insight agency succinctly and in plain language, you will have gone a … Read More

Is your agency too busy to do marketing and sales?

May 24, 2021

Is your agency too busy to do marketing and sales? Is the grow trajectory of your insight agency stymied because you get so busy fulfilling projects that you don’t have the time or resources to invest and do your brand building and sales activation. We see agencies get into this peak and trough cycle all … Read More

How to get revenue growth from brand building activity

March 26, 2021

How can a research and insight agency generate greater revenue growth from brand building marketing activity? In this 5min video Paul Griffiths explains the different stages that your client has to go through in their decision to purchase from your agency and how these stages can be positively influenced by your brand building activity. … Read More

Is your marketing and sales activity optimising your B2B lead generation?

February 9, 2021

Marketing and sales activity that does not optimise your B2B lead generation is a wasted opportunity. You should use your brand building marketing, and your sales activation campaigns, in a coordinated way. This will generate new clients and increase the revenue growth of your agency. Too often, agencies do one without the other. As … Read More

How being authentic is one of the most effective selling techniques

November 3, 2020

Being authentic is one of the most effective selling techniques. But if authenticity is so important in selling, how do you do this? How do you let your character and personality come through, so that the people you are engaging with like you, and don’t feel they are being “sold-to”? Paul Griffiths (Client Advocates) and … Read More

Fit for the Future – make sure your Agency is ready for whatever is coming!

October 16, 2020

Is your agency fit for the future? Do you have a strategy that will make sure you are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner needs to take to make sure their business is ready for whatever is coming down the … Read More