How being authentic is one of the most effective selling techniques

But if authenticity is so important in selling, how do you do this? How do you let your character and personality come through, so that the people you are engaging with like you, and don’t feel they are being “sold-to”?

Paul Griffiths (Client Advocates) and Melanie Lewis (Head of Sales, Maru Matchbox) give their tips on how to be more authentic and use it as an effective selling technique.

They explain how you can make sure that when you are selling and building relationships with both existing and new clients you make the right impact.

Watch this short (4 min) video to hear what Paul and Mel have to say.