A short video (4.40 mins) in which I outline a quick and easy way of improving conversations and meetings with clients.
How to engage more effectively with clients: The 3 P’s client engagement video
Client focus
Introducing Evolve Your Insights
So we are delighted to announce that Client Advocates now has a sister, called Evolve Your Insights. Client Advocates continues to do it’s thing (we hope brilliantly), with agencies and suppliers of data, insight and research. We continue to use evidence gathered from your key accounts. We keep on growing businesses, motivating teams and delighting … Read More
The Top 5 Actions to build better client relationships
In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and … Read More
Top 5 feedback trends from Client Advocacy
We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following … Read More
Improving your business with Client Advocacy
Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an … Read More
Business Development – Trust the Process
Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how … Read More
Client Advocacy & embracing disruption – can you afford not to?
The client advocacy that our clients commission helps them to embrace disruption. This is a good thing! This is because we help our agency clients to improve the way they manage and interact with their key clients. And that can have all sorts of implications for the business, and particularly for client-facing people we support. Getting to … Read More
The Future of Market Research: how to be successful in it
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More
A new financial year, a continued focus on client advocacy
So, we closed our financial accounts for our first year in business this week. It is with a great sense of achievement that we have completed the first year of trading as Client Advocates. We’ve beaten all of our first year targets (were we too prudent in our budgeting or better than we thought – … Read More