How can Market Researchers develop their careers?

December 7, 2017Mentoring

How can Market Researchers best educate, develop and improve themselves? The team at VoxPopMe have decided to create a great resource for those in the insight industry. Perspectives is a regular set of vlogs, posted by a group of Insight thinkers and influencers, in answer to questions and issues that are pertinent to the world … Read More

The Top 5 Actions to build better client relationships

November 6, 2017Client Advocacy, Client focus, Profit improvement, Revenue Growth

In our last blog,, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and … Read More

Top 5 feedback trends from Client Advocacy

October 20, 2017Client Advocacy, Client focus, Revenue Growth

We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following … Read More

Mentoring: ensuring talent reaches its potential

July 21, 2017Mentoring, Recruitment and talent

The ‘battle’ to identify and attract talent is the determining factor for a company’s success and achieving competitive advantage. At Client Advocates, we believe training, developing and investing in the talent within your business should be at the very heart of your strategy – we have seen again and again that you will then reap … Read More

Is there such a thing as unhealthy profit?

October 7, 2015Profit improvement

Is there such a thing as unhealthy profit? Recently we have had several conversations with potential clients about how they can increase their profits. This is not unsurprising, considering that our purpose is helping businesses increase their profitability. What is perhaps surprising is that we have advised them to step back from some of the cost-cutting measures that they … Read More

How to do successful international expansion

April 23, 2015International expansion, Revenue Growth

Recently, we have been talking to a number of our clients about how they can achieve successful international expansion. It’s funny how the zeistgeist works that way. Their international expansion plans are pretty diverse. They have two things in common: a sense that what they are doing in their current markets would have value elsewhere a view … Read More

Business Development – Trust the Process

January 29, 2015Client focus, Revenue Growth

Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how … Read More