How can Market Researchers best educate, develop and improve themselves? The team at VoxPopMe have decided to create a great resource for those in the insight industry. Perspectives is a regular set of vlogs, posted by a group of Insight thinkers and influencers, in answer to questions and issues that are pertinent to the world … Read More
The Top 5 Actions to build better client relationships
In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and … Read More
Top 5 feedback trends from Client Advocacy
We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following … Read More
Mentoring: ensuring talent reaches its potential
The ‘battle’ to identify and attract talent is the determining factor for a company’s success and achieving competitive advantage. At Client Advocates, we believe training, developing and investing in the talent within your business should be at the very heart of your strategy – we have seen again and again that you will then reap … Read More
Improving your business with Client Advocacy
Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an … Read More
Is there such a thing as unhealthy profit?
Is there such a thing as unhealthy profit? Recently we have had several conversations with potential clients about how they can increase their profits. This is not unsurprising, considering that our purpose is helping businesses increase their profitability. What is perhaps surprising is that we have advised them to step back from some of the cost-cutting measures that they … Read More
Achieve business growth: follow our recruitment tips
There are many things that a business needs to get right in order to achieve growth. However, it is the agencies and client-organisations that nail recruitment that end up on a strong path to success. Achieve business growth: follow our recruitment tips. We know its a truism, but it is still worth saying: you will only achieve business growth … Read More
How to do successful international expansion
Recently, we have been talking to a number of our clients about how they can achieve successful international expansion. It’s funny how the zeistgeist works that way. Their international expansion plans are pretty diverse. They have two things in common: a sense that what they are doing in their current markets would have value elsewhere a view … Read More
Business Development – Trust the Process
Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how … Read More
Business Development: in-house or outsource?
Recently we have been asking ourselves a lot about this question of how to handle business development; partly because it is something we have been thinking about as a business (how do we grow even faster?); and partly because through a weird confluence of conversations, so have several of our clients… Our view, of course, is … Read More