The client advocacy that our clients commission helps them to embrace disruption. This is a good thing! This is because we help our agency clients to improve the way they manage and interact with their key clients. And that can have all sorts of implications for the business, and particularly for client-facing people we support. Getting to … Read More
Don’t get caught up in inertia via activity
After many months of nagging and cajoling by our brilliant Digital team at Pynk & Fluffy http://www.pynkandfluffy.com/ , we have finally finished the next-generation development of our website for Client Advocates. We hope you like it – and if you don’t, or think it could be improved, please do let us know. Frankly, it has not been … Read More
The Future of Market Research: how to be successful in it
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More
A new financial year, a continued focus on client advocacy
So, we closed our financial accounts for our first year in business this week. It is with a great sense of achievement that we have completed the first year of trading as Client Advocates. We’ve beaten all of our first year targets (were we too prudent in our budgeting or better than we thought – … Read More