Being authentic is one of the most effective selling techniques. But if authenticity is so important in selling, how do you do this? How do you let your character and personality come through, so that the people you are engaging with like you, and don’t feel they are being “sold-to”? Paul Griffiths (Client Advocates) and … Read More
How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.