Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an … Read More
revenue growth
How to do successful international expansion
Recently, we have been talking to a number of our clients about how they can achieve successful international expansion. It’s funny how the zeistgeist works that way. Their international expansion plans are pretty diverse. They have two things in common: a sense that what they are doing in their current markets would have value elsewhere a view … Read More
Business Development – Trust the Process
Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how … Read More
Business Development: in-house or outsource?
Recently we have been asking ourselves a lot about this question of how to handle business development; partly because it is something we have been thinking about as a business (how do we grow even faster?); and partly because through a weird confluence of conversations, so have several of our clients… Our view, of course, is … Read More
The Future of Market Research: how to be successful in it
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More
A new financial year, a continued focus on client advocacy
So, we closed our financial accounts for our first year in business this week. It is with a great sense of achievement that we have completed the first year of trading as Client Advocates. We’ve beaten all of our first year targets (were we too prudent in our budgeting or better than we thought – … Read More