How can Market Researchers best educate, develop and improve themselves? The team at VoxPopMe have decided to create a great resource for those in the insight industry. Perspectives is a regular set of vlogs, posted by a group of Insight thinkers and influencers, in answer to questions and issues that are pertinent to the world … Read More
skills and capabilities
Business Development: in-house or outsource?
Recently we have been asking ourselves a lot about this question of how to handle business development; partly because it is something we have been thinking about as a business (how do we grow even faster?); and partly because through a weird confluence of conversations, so have several of our clients… Our view, of course, is … Read More
The Future of Market Research: how to be successful in it
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More
A new financial year, a continued focus on client advocacy
So, we closed our financial accounts for our first year in business this week. It is with a great sense of achievement that we have completed the first year of trading as Client Advocates. We’ve beaten all of our first year targets (were we too prudent in our budgeting or better than we thought – … Read More