Recently we have been asking ourselves a lot about this question of how to handle business development; partly because it is something we have been thinking about as a business (how do we grow even faster?); and partly because through a weird confluence of conversations, so have several of our clients… Our view, of course, is … Read More
account management
The Future of Market Research: how to be successful in it
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More