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Business Development – Trust the Process

Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how much revenue, by when, from whom. For them, business development is a budgetary function, rather than a tangible way of engaging with new and existing … More

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