The client advocacy that our clients commission helps them to embrace disruption. This is a good thing! This is because we help our agency clients to improve the way they manage and interact with their key clients. And that can have all sorts of implications for the business, and particularly for client-facing people we support. Getting to … Read More
driver of change
The Future of Market Research: how to be successful in it
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More