driver of change

Client Advocacy & embracing disruption – can you afford not to?

July 17, 2014Client Advocacy, Client focus

The client advocacy that our clients commission helps them to embrace disruption. This is a good thing! This is because we help our agency clients to improve the way they manage and interact with their key clients. And that can have all sorts of implications for the business, and particularly for client-facing people we support. Getting to … Read More

The Future of Market Research: how to be successful in it

May 20, 2014Client Advocacy, Client focus

One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually … Read More