A candid discussion between a client-side insights leader and two agency growth specialists on how agencies can win more work, build stronger relationships, and influence next year’s priorities.
As the year draws to a close, many agencies push harder for revenue. But clients are often focused on something very different: delivering current projects while planning and securing budget for the year ahead.
In this exclusive discussion, client-side insights leader Ciaran Acford, alongside Paul Griffiths and David Das, explores what is really happening inside organisations during Q4 and what agencies can do to remain relevant, valuable and memorable.
What You’ll Learn
In this recording, you’ll discover:
- Why most Q4 opportunities go to agencies clients already trust
- How insight budgets are shaped before an RFP exists
- What agencies can do to become a trusted sounding board
- Why clients value commercial understanding more than generic thought leadership
- What makes a proposal easier to approve internally
- How to stay visible between projects without becoming noise
- The biggest mistakes agencies make when trying to win new work
- Why being known for something specific often beats trying to do everything
“The clients who call agencies before an RFP exists are usually speaking to partners they already trust.”
About the Speakers
Ciaran Acford
Senior Insights Manager at Ooni, responsible for global insight programmes across product development, brand, audience and go-to-market activity.
David Das
Commercial relationship specialist focused on helping agencies build deeper and more valuable client partnerships.
Paul Griffiths
Growth consultant and founder of Client Advocates, helping insight agencies strengthen client relationships and accelerate growth.
Watch the Recording
Complete the short form below to access the full discussion.
Learn how clients think about budgeting, planning, agency relationships, and supplier selection, and discover practical ways to strengthen your position before the next opportunity arises.