We conducted customer insight workshops for a leading brand in the white-goods space. We designed these to help senior directors improve their understanding of the purchase decisions of loyal customers. Our client wanted to know how loyal customers decide to repurchase and what influences the timing and way they do this. As a result of … Read More
For a major UK airport, we created the business and project plan to outsource all primary data-gathering. We managed the successful implementation of the new operating model. This generated a 14% year-on-year Opex saving. We devised the initial business model and financial case, helped the Head of Insight sell in the concept and projected financial … Read More
For a major rail brand, we reviewed their insight and research assets. We gave recommendations about how they could utilise to strengthen their commercial bid documentation on a major rail bid. We helped them develop a more consumer-centric view and identified potential service improvements to boost customer satisfaction. We also supported our client to communicate … Read More