11111 Client Advocates - Get ahead of the curve

We use evidence-based consultancy to improve your business and continue your success. We talk to your clients and stakeholders and use their feedback to identify how your business can be improved, to deliver revenue and EBIT growth.

Introducing Evolve Your Insights

So we are delighted to announce that Client Advocates now has a sister, called Evolve Your Insights. Client Advocates continues to do it’s thing (we hope brilliantly), with agencies and suppliers of data, insight and research. We continue to use evidence gathered from your key accounts. We keep on growing businesses, motivating teams and delighting existing and new clients. Meanwhile, Evolve Your Insights looks after Heads of Insight and their teams, who work in brands and businesses. We’ve done this … More

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How can Market Researchers develop their careers?

How can Market Researchers best educate, develop and improve themselves? The team at VoxPopMe have decided to create a great resource for those in the insight industry. Perspectives is a regular set of vlogs, posted by a group of Insight thinkers and influencers, in answer to questions and issues that are pertinent to the world of insight and research. This is the first episode we have contributed to; on how to help market researchers educate, develop and improve themselves. The … More

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The Top 5 Actions to build better client relationships

In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and then assessed the success of these actions 3 to 6 months down the line, the following are the most highly effective means to create closer, … More

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Top 5 feedback trends from Client Advocacy

We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following emerge as the five top client prerequisites for creating and maintaining strong client-agency relations: 1) Great, passionate people – they don’t necessarily have to be … More

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Mentoring: ensuring talent reaches its potential

The ‘battle’ to identify and attract talent is the determining factor for a company’s success and achieving competitive advantage. At Client Advocates, we believe training, developing and investing in the talent within your business should be at the very heart of your strategy – we have seen again and again that you will then reap the rewards. Motivation and loyalty generate increased innovation, excellent client-service (and delighted customers) and will – generally – make your business an amazing place to … More

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Who we are

Improving your business with Client Advocacy

Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an evidence-based approach underpinned by research, facts and analytics. Our market intelligence helps you to improve communication and deepen relationships with your customers. We work with … More

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Is there such a thing as unhealthy profit?

Is there such a thing as unhealthy profit? Recently we have had several conversations with potential clients about how they can increase their profits. This is not unsurprising, considering that our purpose is helping businesses increase their profitability. What is perhaps surprising is that we have advised them to step back from some of the cost-cutting measures that they were contemplating. The reason? In our view, not all profit is necessarily good. There is such a thing as unhealthy profit. In agencies owned by the … More

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Who we are

Achieve business growth: follow our recruitment tips

There are many things that a business needs to get right in order to achieve growth. However, it is the agencies and client-organisations that nail recruitment that end up on a strong path to success. Achieve business growth: follow our recruitment tips. We know its a truism, but it is still worth saying: you will only achieve business growth by getting recruitment right – quite literally, your business is only as good as the people in it. Great people delight clients. They innovate to … More

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How to do successful international expansion

Recently, we have been talking to a number of our clients about how they can achieve successful international expansion. It’s funny how the zeistgeist works that way. Their international expansion plans are pretty diverse. They have two things in common: a sense that what they are doing in their current markets would have value elsewhere a view that international expansion is a good route to growth. Some of our clients want to expand in to the UK, and some want to expand out … More

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Business Development – Trust the Process

Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how much revenue, by when, from whom. For them, business development is a budgetary function, rather than a tangible way of engaging with new and existing … More

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