If being authentic is so important in selling, how do you do this? Paul Griffiths (Client Advocates) and Melanie Lewis (Head of Sales, Maru Matchbox) give their tips on how to be more authentic, so that when you are selling and building relationships with both existing and new clients you make the right impact. Watch this short (4 min) video to hear what Paul and Mel have to say.

How can you be more effective in your sales and business development? Paul (Client Advocates) and Melanie Lewis (Head of Business Development at Maru Matchbox) discuss why authenticity is so important in building relationships that result in sales. Watch this short 5 min video to get some expert tips.