Is there such a thing as unhealthy profit? Recently we have had several conversations with potential clients about how they can increase their profits. This is not unsurprising, considering that our purpose is helping businesses increase their profitability. What is perhaps surprising is that we have advised them to step back from some of the cost-cutting measures that they were contemplating. The reason? In our view, not all profit is necessarily good. There is such a thing as unhealthy profit. In agencies owned by the … More