11111 client focus Archives - Client Advocates

Category Archives: client focus

Fit for the Future – make sure your Agency is ready for whatever is coming!

Is your agency fit for the future? Are you ready for whatever is coming next? Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner need to take to make sure their business is ready for whatever is coming down the tracks next. Watch this 9 min video to learn what you need to be doing to get ready…

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How to engage more effectively with clients: The 3 P’s client engagement video

A short video (4.40 mins) in which I outline a quick and easy way of improving conversations and meetings with clients.

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Introducing Evolve Your Insights

So we are delighted to announce that Client Advocates now has a sister, called Evolve Your Insights. Client Advocates continues to do it’s thing (we hope brilliantly), with agencies and suppliers of data, insight and research. We continue to use evidence gathered from your key accounts. We keep on growing businesses, motivating teams and delighting existing and new clients. Meanwhile, Evolve Your Insights looks after Heads of Insight and their teams, who work in brands and businesses. We’ve done this … More

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The Top 5 Actions to build better client relationships

In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and then assessed the success of these actions 3 to 6 months down the line, the following are the most highly effective means to create closer, … More

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Top 5 feedback trends from Client Advocacy

We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following emerge as the five top client prerequisites for creating and maintaining strong client-agency relations: 1) Great, passionate people – they don’t necessarily have to be … More

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Who we are

Improving your business with Client Advocacy

Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an evidence-based approach underpinned by research, facts and analytics. Our market intelligence helps you to improve communication and deepen relationships with your customers. We work with … More

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Business Development – Trust the Process

Speaking to one of our agency clients the other day about how to improve their business development, we were struck by the fact that for many account managers the idea of business development – how you engage with new and existing clients so that they give you more of their budget – has entirely a numbers focus: how much revenue, by when, from whom. For them, business development is a budgetary function, rather than a tangible way of engaging with new and existing … More

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Who we are

Client Advocacy & embracing disruption – can you afford not to?

The client advocacy that our clients commission helps them to embrace disruption. This is a good thing! This is because we help our agency clients to improve the way they manage and interact with their key clients. And that can have all sorts of implications for the business, and particularly for client-facing people we support. Getting to really understand what key clients think about you and your business is potentially opening you up to things you don’t want to acknowledge or hear. It … More

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A new financial year, a continued focus on client advocacy

So, we closed our financial accounts for our first year in business this week. It is with a great sense of achievement that we have completed the first year of trading as Client Advocates. We’ve beaten all of our first year targets (were we too prudent in our budgeting or better than we thought – that’s between us and our accountant!) and we have generated a set of really great clients who we have helped over the year, by doing … More

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