Category Archives: Client Advocacy
How can you make sure you are engaging with clients so that you are better placed to win work from them? These are the 10 questions you should be asking yourself about the way in which you manage your key accounts and targets.
In our last blog, http://clientadvocates.co.uk/top-5-feedback-trends-client-advocacy/, we talked about the top 5 pieces of feedback gleaned from our client advocacy work with agencies’ key accounts. We now turn to the most effective measures that an agency can take to respond to this feedback and build better client relationships. Having helped agencies respond to their key clients comments and then assessed the success of these actions 3 to 6 months down the line, the following are the most highly effective means to create closer, … More
We have been carrying out Client Advocacy (securing objective feedback from agencies’ key clients) for nearly five years, across different sectors and industries. All of the client advocacy we do is different and unique, reflecting both the different agencies we work for, and their different clients. That said, over time we have seen the following emerge as the five top client prerequisites for creating and maintaining strong client-agency relations: 1) Great, passionate people – they don’t necessarily have to be … More
Our mission is to help your business be a success using client advocacy as the means to grow revenue and profit. Revenue and profit growth are two objectives pretty much every business owner would like to achieve. So what’s the best way of realising them? At Client Advocates, our method is simple. We use an evidence-based approach underpinned by research, facts and analytics. Our market intelligence helps you to improve communication and deepen relationships with your customers. We work with … More
The client advocacy that our clients commission helps them to embrace disruption. This is a good thing! This is because we help our agency clients to improve the way they manage and interact with their key clients. And that can have all sorts of implications for the business, and particularly for client-facing people we support. Getting to really understand what key clients think about you and your business is potentially opening you up to things you don’t want to acknowledge or hear. It … More
One of the great things about doing what we do is that we get to speak to lots and lots of people in and around “research”: full-service agencies, operations-focused agencies, client-side brand and organisations, academics, software companies, HR, PR and general consultancies supporting the industry. And the conversation always seems to turn to one subject eventually – what’s the future of the Market Research industry and how do we make sure we can be relevant and be successful. We don’t even … More
So, we closed our financial accounts for our first year in business this week. It is with a great sense of achievement that we have completed the first year of trading as Client Advocates. We’ve beaten all of our first year targets (were we too prudent in our budgeting or better than we thought – that’s between us and our accountant!) and we have generated a set of really great clients who we have helped over the year, by doing … More