Monthly Archives: October 2020
Fit for the Future – how to make sure your Agency is ready for whatever is coming next!
Paul Griffiths (Client Advocates) and David Armes (4Twenty2) discuss what steps an agency owner need to take to make sure their business is ready for whatever is coming down the tracks next.
How to get your Insight Function at the heart of an organisation – Ross Antrobus and Paul Griffiths
In this #video (9mins), Ross Antrobus (Head of Insight at The FA) and Paul Griffiths (Client Advocates & Evolve Your Insights) discuss: 1) how to put an insight function at the heart of an organisation; 2) how to make sure senior stakeholders appreciate the value of insight; 3) what are Ross’ three top-tips on how to make an insight team really fly.
How brands can get more value from their existing data assets – Sarah Evans & Paul Griffiths discuss
In an environment where budgets are tight, what can Marketing Directors and leaders do to get more from their existing insights and data assets? Sarah Evans (Think Seven) & Paul Griffiths (Client Advocates & Evolve Your Insights) discuss the advantages of using existing data and insights to increase consumer understanding and give practical advice about how to do it.
How should Market Research & Insight agencies engage Heads of Insight?
Rupesh Patel (Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights talk about how agencies can work and engage better with Heads of Insight. Taken from their presentation at the Insight Leaders Summit, September 2020. )
Ten questions to ask yourself to improve your key client relationships
How can you make sure you are engaging with clients so that you are better placed to win work from them? These are the 10 questions you should be asking yourself about the way in which you manage your key accounts and targets.
Helping Heads of Insight fight for budget – Rupesh Patel and Paul Griffiths discuss
Rupesh Patel (Insight Leader, Sky and Samsung) and Paul Griffiths (Client Advocates & Evolve Your Insights) discuss why Head of Insight need to fight harder to secure marketing budgets, and how they can do this successfully.
How to engage more effectively with clients: The 3 P’s client engagement video
A short video (4.40 mins) in which I outline a quick and easy way of improving conversations and meetings with clients.
What does agency success look like in Covid? Paul Griffiths, Gill Green & Stephen Schindler discuss
Three agency owners discuss what success looks for them, amidst a global pandemic…
Should you do business development in a financial crisis? Gill Green and Paul Griffiths discuss
At the height of the Covid lockdown, Gill Green (Touchstone Growth) and Paul Griffiths (Client Advocates) discuss whether you can and should do proactive business development.
